The formula is elementary
We are the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of many given cultures, the emerging global mainstream of the late 20th and early 21st century.
Heavily influenced by mass media, our collection of ideas permeates the everyday lives of society.
We are Pop-Culture... But we're not for everyone... Just those who want us to ...
Make It Reign!
Social Media Management
PUBLICIST A R E A S O F E X P E R T I S E S
Designing affordable and effective campaigns for personalities and businesses.
Negotiating with media sources for maximum client benefit and promotional impact.
Publicist/broker on the sale of exclusive Bookings, interviews, photos and news material.
Reputation management, celebrity PR, media litigation, Crisis Management.
Bankable publicity for national products such ie: Automobiles, book or fashion line.
Matching up a corporate brand with the right celebrity, model or spokesperson.
Lead publicists for red-carpet events, openings, launch parties, and screenings.
Advance / on-site PR for entertainment events, book signings, and fund-raisers.
Publicist advisor to corporate publicists’, and in-house public relations staff.
Assist clients with talent agents, directors and speakers bureaus.
Casting talent for client projects, publicity, and advertising.
Lead publicists / PR management on political or cause-oriented campaigns.
Book publicist and PR counsel for traditional, independent and E-publishers.
Internet publicity and public relations counsel on web image / social media.
Creative director and publicist for photo/ video shoots and marketing events.
Celebrity appearances, photo opportunities, and promotional product placement.
Guidance and PR counsel on potential TV, book, music and business projects.
Publicist and initial spokesperson on news exclusives or entertainment items.
A Day in the life of a Publicist
A publicist gets press coverage for his client. The publicist is often the middleman between the high-profile personality and members of the media. Publicists’ usually want their client to receive positive acclaim, but many publicists surveyed noted the old adage that “the only bad publicity is no publicity.”
Politicians and captains of industry require a little more specific spin on their press~ they want to be seen as forward-looking and confident, but other professions are less picky, as in the case of the rock star who reveals the sordid details of his seamy nightlife to cultivate a rough image.
Publicists also perform damage control, attempting to counteract any undesirable press coverage the client receives.
This position as “last line of defense” is what distinguishes the adequate publicist from the extraordinary one.
Good publicists can turn a scandal into opportunity and create valuable name-recognition for their clients.
Publicists not only work for the famous, sometimes they work for little-known persons or industry and create reasons for them to receive press coverage.
In a case where a company desiring publicity is hampered by its esoteric nature or technical jargon, the publicist must translate its positions into easily understandable language.
A major part of the publicist’s day is spent writing press releases and creating press packets, which have photos and information about the publicized person or company. Publicists spend a lot of time on the phone little reward in return. and put in long hours, most receive
Publicis operate under hectic conditions and must adhere to strict deadlines which coincide with publicity events, such as the release of a movie or the publishing of a book.
They have to ensure that they get the appropriate information to the media in time for the event they are generating publicity for, such as a record release or automotive sale. Publicists’ must always be available for comment (even when that comment is “no comment”) and remain friends with the media, no matter how demanding the desires of both clients and the reporters on whom they depend.
But at the end of the day, they go to the hottest parties in town, the ones for their clients.